A Basic Guide For Building Back Links
Whether you are selling things or are just wanting to share information, if you have a website, you probably want people to visit it. Most people are aware of most SEO terminology, but many are still vague about vital terms like “back links.” Hopefully, this beginner’s guide for building back links will help you understand a little more about them.
Once you’ve written and published your site, you’ll then want to start the process of promoting it using SEO (Search Engine Optimization). You’ll subscribe to newsletters by SEO gurus in hopes of gaining some valuable insights. Like many beginners, some of the best advisers will be useless to you because they use terminology you don’t yet fully understand.
The first and most important thing you will have to do to get your site optimized for search engines will be the creation of back links (or backlinks) and this is where beginners often get lost. Their SEO guru doesn’t tell you what these “back links” are. Instead, he will skip ahead and tell you that you have to write blog posts, join and post comments on forums, make article directory submissions, etc. That include backlinks, but you don’t know what he’s talking about.
Don’t be too annoyed with your guru. You do know what backlinks are. It’s just the terminology that you don’t understand. Backlinks are those underlined links you see in articles. When you click them on, you are sent to another website.
That’s all they are. In SEO, backlinks are important because webcrawlers find them and take note of them. They tell the search engines that your site has been seen and talked about. In time, this leads to an advancement in your all-important search engine ranking.
For the purposes of this article, we’ll assume that you are selling something in a small market niche. If you’re working in a very competitive niche, you’ll need expert help anyway, so this article won’t do you any good. But if you are in a small niche, you can do it alone. You’ll need to write good articles and include back links to your site and you’ll need to submit those articles to dozens of social media sites. That will get you started.
You’ll also need to visit forums and blogs that are related to your niche and contribute to them in order to get your website noticed. It will be a big job, but it can be done. Unfortunately, there’s still a problem.
That catch is known as the “NoFollow” link. Some forums and blog sites add that attribute to every link that comes to them. NoFollow is telling spiders and crawlers not to acknowledge your link. When you post articles to or write comments in sites that automatically use the NoFollow attribute, you have essentially wasted your time.
There is more to the NoFollow attribute than that, but since you’re just starting out, it’s important to know that sometimes you might be posting to sites that include that NoFollow attribute. There are ways to get around it and other ways to find out who uses it and who doesn’t. For now, just remember – not all of your back links will be able to do their intended job.
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