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1. Gain free advertising by submitting your software
to freebie and freeware/shareware web sites. This
will increase the number of visitors to your web site.
2. If you created the free software yourself, you will
become known as an expert. This will gain people's
trust and they will buy your main product faster.
3. Offer your software as an extra free bonus to the
people that buy one of your main products. People
buy products quicker with free bonuses included.
4. Publish your free software on disk or CD-Rom
then include it with your direct mail packages. This
can increase the amount of orders you'll receive.
5. Build your opt-in e-mail list fast by asking your
visitors to give you their contact information before
they can download your software.
6. People love to get free stuff. They will visit your
web site to download the free software. Make sure
the software is attractive to your target audience.
7. Tell people they can download your software at
no-cost if they link to your web site. This strategy
will multiply your advertising all over the internet.
8. You will gain valuable referrals from people that
tell others about the free software you give away.
Word of mouth advertising can be very powerful.
9. Increase your e-zine's subscriber base by giving
away software to people that subscribe to your
e-zine. This'll give them an incentive to subscribe.
10. Give away software to your current customers
as a way of letting them know you appreciate their
business. This'll create loyalty and repeat sales.
1. Participate in chat rooms related to the product
you're reselling. Start a conversation with a person
without trying to sell to them. Later on, while you
are chatting, mention the product you're reselling.
2. Create a free ebook with the advertisement and
link of your affiliate web site. The subject of the free
ebook should draw your target audience to down-
load it. Also submit it to some ebook directories.
3. Start your own affiliate program directory. Join
a large number of affiliate programs and list them all
in a directory format on your web site. Then just
advertise your free affiliate program directory.
4. Write your own affiliate program ads. If all the
other affiliates use the same ads you do, that does
not give you an edge over your competition. Use
a different ad to give yourself an advantage over
all the other affiliates.
5. Use a personal endorsement ad. Only use one if
you've actually bought the product or service for the
affiliate program. Tell people what kind of benefits
and results you've received using the product.
6. Advertise the product you're reselling in your
signature file. Use an attention getting headline and
a good reason for them to visit your affiliate site.
Make sure your sig file doesn't go over 5 lines.
7. Join a web ring. It should attract the same type
of people that would be interested in buying the
product you're reselling. You could also trade links
on your own with other related web sites.
8. Participate on web discussion boards. Post your
comments, answer other people's questions, and
ask your own questions. Include your affiliate text
link under each message you post.
9. Create a free ezine. Use your ezine to advertise
the affiliate programs you've joined. Submit your
ezine to online ezine directories and promote it on
your web site.
10. Start a private web site. Use it as a free bonus
if people buy the product you resell. You could
also allow people to join for free and you could
advertise the affiliate program you've joined.
1. Sell your product at a higher price. This increases
the perceived value because people usually associate
the higher priced product as being better.
2. Offer a free trial or sample of your product. This
increases the perceived value because people think
you're confident in your product, so it must be good.
3. Include tons of testimonials on your ad copy. This
increases the perceived value because you have actual
proof of other people's experiences with your product.
4. Load your ad copy full of benefits. This increases
the perceived value because people think they are
getting solutions to a number of problems.
5. Offer an affiliate program with your product. This
increases the perceived value because people can
also make money with your product.
6. Give people a strong guarantee. This increases the
perceived value because it shows that you stand be-
hind your products.
7. Package your product with a lot of bonuses. This
increases the perceived value because people feel
they are getting more for their money.
8. Get your product endorsed by a famous person.
This increases the perceived value because people
think that famous people wouldn't want their name
associated with a poor product.
9. Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money.
10. Get the word out about your product and brand
it. This increases the perceived value because people
believe the brand name products have better quality.
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